About The Event
Strategies to Attract and Keep Clients
Offered by: ISBF Institute in collaboration with the I-Startup Center
Duration: 2 Days | 5 Hours Per Day
Delivery Format: In-person or Online (Zoom or LMS platform)
Languages Available: English, French, Spanish (additional languages upon request)
Website: https://Isbfinstitute.com
Tuition: $199 per participant (includes training, materials, toolkits, and certificate)
WHY YOU NEED THIS COURSE
According to Forbes, over 50% of small businesses fail within five years, and one of the main reasons is a lack of effective marketing and sales strategy. In the modern marketplace, great products or services are not enough—you must be visible, persuasive, and systemized. Whether you’re a service provider, retailer, coach, contractor, or freelancer, you need to attract the right clients, keep them engaged, and convert them into repeat customers.
Many small businesses suffer from marketing waste, use outdated methods, or rely only on word of mouth. This masterclass will help you avoid common mistakes, identify red flags in client relationships and campaigns, and equip you with the systems, tools, and mindset required to build strong, profitable customer pipelines.
COURSE OVERVIEW
The Small Business Marketing and Sales Master Class is a two-day intensive seminar that equips entrepreneurs, business owners, and professionals with high-impact strategies to generate leads, nurture prospects, and drive consistent sales. This is not theory-based. It’s a hands-on masterclass designed to give you actionable tools that can be implemented immediately.
You’ll learn to develop irresistible offers, create a compelling brand story, use digital marketing platforms effectively, set up automation systems, and close deals with confidence and integrity.
BENEFITS OF THE MASTER CLASS
- Gain clarity on your target audience and brand positioning
- Learn how to create irresistible offers and packages
- Discover how to generate leads online and offline
- Build a client attraction system that works 24/7
- Receive marketing and sales templates tailored by industry
- Learn how to build sales funnels and automation tools
- Understand how to follow up effectively and ethically
- Get access to the I-Startup Center’s Marketing Toolbox
AUDIENCE
This course is designed for:
- Startups and small business owners
- Side hustlers and solo entrepreneurs
- Coaches, consultants, and professionals
- Salon owners, realtors, cleaners, contractors
- Nonprofit organizations and ministries
- Freelancers and creators who want to monetize
LEARNING OUTCOMES
Participants will:
- Build a simple marketing plan tailored to their business
- Set up a sales system with stages and follow-up protocols
- Identify marketing waste and eliminate ineffective channels
- Learn how to use content, video, and email to build trust
- Gain tools to track ROI and make data-driven decisions
- Leave with an actual client acquisition system in place
PREREQUISITES
- Must have a business idea, active business, or side hustle
- Basic familiarity with internet and social media platforms
- Willingness to implement what you learn
PARTICIPANT GUIDE & RESOURCES
Each participant will receive:
- A full-color workbook and templates
- Marketing Plan Checklist
- Lead Generation Blueprint by Business Type
- Copywriting Guide for Emails, SMS, Ads, and More
- Access to the I-Startup Center CRM and Toolkit (for 30 days)
- Certificate of Completion
FOLLOW-UP SOLUTIONS
After completing the seminar, participants will have the option to join the I-Startup Marketing Growth Lab, where they can receive:
- Access to done-for-you marketing templates
- Monthly live coaching on trends and strategies
- Support for launching ad campaigns and sales funnels
- Access to vetted service providers for branding, websites, social media, automation, and customer service
- A Turn-Key Sales and Marketing System-in-a-Box with CRM, email system, SMS tools, branding kits, and social media content planners
COURSE SCHEDULE
DAY 1 – BUILDING YOUR BRAND & CLIENT ATTRACTION SYSTEM
Module 1: Crafting Your Irresistible Offer
- Understand the psychology of buying
- Define the transformation your product/service offers
- Develop pricing, packaging, and positioning that sells
Module 2: Identifying Your Ideal Customer
- Segment your audience and develop customer personas
- Identify their pain points, desires, and habits
- Tailor your messaging accordingly
Module 3: Building Your Brand Presence
- Visual branding (logos, colors, social media)
- Storytelling and voice
- Creating a memorable brand across platforms
Module 4: Traffic Generation & Lead Magnets
- How to generate traffic online and offline
- Tools like Google My Business, Facebook Ads, SEO
- Create lead magnets (guides, webinars, free offers)
Module 5: Social Media Content That Converts
- Using Instagram, Facebook, YouTube, TikTok, and LinkedIn
- The 3 E’s: Educate, Entertain, Engage
- Tools for content planning and automation
DAY 2 – SALES SYSTEMS, FOLLOW-UP, AND RETENTION
Module 6: Building Your Sales Funnel
- Funnel stages: Awareness, Interest, Decision, Action
- Setup with email, SMS, and DMs
- Automating and optimizing conversion paths
Module 7: Lead Nurturing and CRM Mastery
- Setting up a CRM (Customer Relationship Management) system
- Follow-up scripts and timing
- Lead scoring and tagging
Module 8: Closing the Sale
- Objection handling and trust-building
- Non-pushy, ethical closing techniques
- Discovery call scripts and sales psychology
Module 9: Client Retention and Referrals
- Onboarding process
- Loyalty programs and review strategies
- Turning customers into brand ambassadors
Module 10: Marketing Metrics and Strategy Optimization
- How to track results
- What to measure weekly and monthly
- Decision-making based on data
REGISTRATION DETAILS
Tuition: $199 for the complete 2-day seminar
Location: Virtual via Zoom or onsite at ISBF Institute
Website: https://Isbfinstitute.com
Email: info@finanpower.com
Phone: (678) 921-2121
Address: 2070 Sugarloaf Parkway, Suite 600, Lawrenceville, GA 30045 USA
