Certificate in Digital Marketing Firm Management

Certificate in Digital Marketing Firm Management

Presented by the ISBF Institute
Website: https://Isbfinstitute.com
Duration: 4 Weeks | 2 Sessions per Week | 3 Hours per Session | 24 Total Contact Hours
Delivery Format: Live via Zoom or Onsite at Partner Institutions
Languages Offered: English, French, Spanish, and additional languages upon request
Instructor: Coach Greb – Branding Strategist & Digital Business Architect
Program Tuition: $599 (includes training, templates, capstone review, and certification)

COURSE OVERVIEW

The Certificate in Digital Marketing Firm Management is a practical, 4-week immersive program designed to prepare entrepreneurs, creative professionals, and tech-savvy visionaries to build and manage a fully operational and scalable digital marketing agency. Whether you are launching as a freelancer or creating a full-service agency, this course will guide you through the business, creative, and strategic foundations of owning and operating a successful digital marketing company.

Participants will not only gain mastery of digital marketing services (SEO, social media, email, ads, web design) but also develop the operational, financial, staffing, branding, legal, and sales systems required to run a profitable agency. The program includes character development and leadership insight, as well as real-world compliance, licensing, and marketing tools.

PROGRAM BENEFITS

By the end of this course, participants will:

• Start and structure a compliant, legal digital marketing business

• Offer a full suite of high-demand digital services to local and global clients

• Develop their brand, niche, pricing strategy, and go-to-market plan

• Create workflows for service delivery using automation and productivity tools

• Build a digital presence with CRM, project management systems, and online storefronts

• Receive downloadable client contracts, ad campaign templates, and content calendars

• Complete a professional Business-in-a-Box to launch or scale immediately

• Receive an official certificate from the ISBF Institute

TARGET AUDIENCE

This course is ideal for:

• Freelancers or creatives seeking to transition into business owners

• Marketing professionals ready to launch their own firm

• Business owners wanting to bring digital services in-house

• Church media teams and nonprofit communications departments

• Youth entrepreneurs and tech-savvy students

• Corporate employees ready to build a side agency or consulting brand

No previous agency experience required.

LEARNING OUTCOMES

At the conclusion of this program, learners will:

• Legally register and structure a digital marketing agency

• Identify a niche and position their brand competitively

• Plan pricing, packaging, and client onboarding systems

• Create and manage social media, ad campaigns, SEO, and email funnels

• Understand the tools needed to manage teams, contracts, and payments

• Deliver an agency-ready Business-in-a-Box with branded assets and business systems

PREREQUISITES

This course requires no formal academic or professional prerequisites. Participants should:

• Have basic computer literacy and reliable internet access

• Be interested in marketing, media, communication, or design

• Be willing to commit to the entire 4-week process, including assignments

PARTICIPANT GUIDE & TOOLS

Each participant receives:

• Digital Marketing Startup Workbook

• Legal & Business Registration Templates

• Sample Contracts (Client Agreement, Service Level Agreement, NDA)

• Sales Funnel & Ad Copy Templates

• Project Management Tools and SOPs

• Social Media Content Calendar and Ad Planner

• Brand Style Guide and Logo Samples

• CRM and Automation Tool Recommendations

• Certificate of Completion

These tools are designed to launch a real agency during or immediately after the program.

TUITION & REGISTRATION

Program Cost: $599
Includes 24 hours of live instruction, downloadable materials, capstone project, and certification.

Register Now at: https://Isbfinstitute.com
Contact: info@finanpower.com | (678) 921-2121

Group registration and installment payment options are available.

BUSINESS-IN-A-BOX CAPSTONE PROJECT

In Week 4, each participant will complete and present their customized Digital Marketing Business-in-a-Box, including:

• Business name, EIN, domain, and legal setup

• Chosen niche and service suite (e.g., SEO, social media, ads, content)

• Branded visual identity (logo, colors, website starter)

• Client proposal, pitch deck, and contract templates

• Pricing structure and CRM for leads and conversion

• Marketing automation and onboarding workflow

• 90-day digital marketing plan and launch checklist

Live peer and instructor feedback will be provided before official certification.

4-WEEK COURSE MODULE OUTLINE

Each week includes two sessions (Day 1 and Day 2), delivered live with implementation time.

WEEK 1: Entrepreneurial Mindset & Business Formation

• Day 1: Mindset, Character, Calling & Core Values of a Purpose-Driven Digital Firm

• Day 2: Legal Structure, Registration, EIN, Branding & Choosing Your Niche

WEEK 2: Services, Pricing & Client Systems

• Day 1: Overview of Key Services – Social Media, SEO, Web Design, Ads, Email Marketing

• Day 2: Pricing Models, Packaging, Client Contracts & Service Delivery Workflow

WEEK 3: Marketing, Tools & Operations

• Day 1: Building Your Online Presence – Website, CRM, Scheduling Tools, Calendars

• Day 2: Lead Generation, Paid Ads, Outreach Funnels, and Team Management Tools

WEEK 4: Capstone Planning & Presentation

• Day 1: Crafting the Digital Firm Business-in-a-Box: Checklist, Templates, Setup

• Day 2: Capstone Presentation & Feedback + Graduation & Certificate Ceremony

CERTIFICATE & NEXT STEPS

Participants will receive the ISBF Certificate in Digital Marketing Firm Management, recognized by partner institutions, employers, and agency networks.

Graduates also gain access to:

• The ISBF Digital Business Alumni Circle

• Mentorship and coaching on scaling a 6- or 7-figure agency

• Advanced courses in marketing strategy and media monetization

• A resource library of tools, updates, and vendor discounts